We all hoped that COVID and the resulting chaos would be behind us by now. It’s not. 

As such, we’re hearing from a lot of lawyers who are struggling to plan for the year ahead.

While it’s unlikely that we’ll shut down the way we did before, there’s still a ton of uncertainty that firm owners are grappling with, like:

• Staffing shortages and being unable to fill open positions;
• Managing the workload if there is illness among the staff or associate attorneys;
• Overcoming client hesitancy about attending in-person event and seminars;
• Uncertainty about whether community events that you may rely on for marketing will be held;
• Setting financial goals because you just don’t know what this year will throw at you…  

The thing is, we’ve been helping attorneys pad similar curveballs into their practices for almost 30 years now. They are practically “baked into” our foundational systems that we teach here at the Academy.

We’ve coached members through recessions, wars, pandemics, natural disasters—you name it, and when they stick with the systems, their practice still hums a long like a well-oiled machine.

In 2020 and 2021, some of our members even reported
record revenue and had their best years in practice!
 

Conditions in the world certainly weren’t favorable for record growth, and many of these same attorneys conducted 90% of their marketing through in-person seminars that couldn’t happen because of COVID.

© 2022 American Academy of Estate Planning Attorneys, Inc.

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BOOT CAMP TO SUCCESS:
Creating a Purpose and Profit-Driven Practice 

But Academy systems allow for chaos and uncertainty. They provide a mechanism to pivot quickly and efficiently so that the practice is still drawing in new clients, even if one revenue stream or marketing modality suddenly goes dry.

If you’d like to learn more about our 11 systems, and strategies for
implementing similar systems in your own practice, make sure to watch this. 

During the webinar you will discover how to: 

  • Fill your calendar with qualified prospective clients… even in these challenging times.
  • Capture online business that would otherwise go to competitors. 
  • Get in front of professional partners who will refer people that have an immediate need for your services and have the resources to pay for them. 
  • Market and sell out your seminars—whether they are being held in-person or via webinar -- so that you are always speaking to groups of people in your community that need your help. 
  • Learn how to diversify your firm income streams so that if one marketing channel goes down or flat, others continue to pay the bills.